Anointed & Appointed: Missio Communitas

“Now two men remained in the camp, one named Eldad, and the other named Medad, and the Spirit rested on them” (Numbers 11:26).

During the forty-year desert wandering of Israel, things were not so easy. Quite honestly, things are not so easy, today. And, not unlike our own “wandering” in the wilderness of our faith, seeking a “not-yet” Promised Land, Israel began to complain about God’s provision. This account in the book of Numbers demonstrates (once again) how God obligates Himself to humanity, for His mission.

            The Israelites complain about the constant supply of manna (God’s miraculous provision) and instead yearn for meals prepared during their Egyptian captivity. It seems food has and will always be an obstacle for man. The leader, Moses, is burned out from the constant complaining and the never satisfied attitudes of the Israelites. 

I believe many pastors can relate to this passage, but with hope, should continue reading.

            Besides the Lord’s anger toward the people’s petulant behavior, Moses is grieved with leadership-despair. Moses cannot handle the encumbrance of the masses, he insists, “The burden is too heavy for me” (Num. 11:14). And yet, in the midst of God’s displeasure with the people, He hears the cries of Moses and the complaints of the people. The Lord’s hand is never shortened (11:23).

The Lord instructs Moses to gather seventy elders of the people. The elders will become “anointed and appointed” leaders. God promises to “take some of the Spirit” that is on Moses and lay it upon the seventy (11:17). God obligates Himself by providing grace, power, and wisdom. 

A great contrast can be seen. The people craved and lusted after food from their enslavement, instead of being satisfied with God’s provision (manna). The Hebrew word for manna means, “What is it?” Yet, the Lord sees Moses’ leadership dilemma and provides, yet again, giving the people (what is it?) — anointed and appointed Spirit-filled community leaders. 

The seventy elders gather before the tent of meeting with Moses—the Lord comes down in a cloud and anoints the elders, they begin to prophesy! But, not all of the leaders were at the tent. Two of the leaders never made it—they remained in the community. Afterward, “a young man ran and told Moses, “Eldad and Medad are prophesying in the camp!” (11:26). 

While Joshua is confused and jealous, Moses understands God’s mission and wisdom—to fill His people with the Holy Spirit to live among one another. Eldad and Medad— two anointed and appointed leaders for community mission (Missio Communitas). Moses declares, “Would that all the Lord’s people were prophets, that the Lord would put his Spirit on them!” (Num. 11:29). 

Indeed, God has brought to fulfillment the snapshot of Eldad and Medad. As recorded in the book of Acts, Peter stands before the entire assembly at Pentecost and recites from the prophet Joel:

“And in the last days it shall be, God declares, 

that I will pour out my Spirit on all flesh, 

and your sons and your daughters shall prophesy, 

and your young men shall see visions, 

and your old men shall dream dreams; 

even on my male servants and female servants; 

in those days I will pour out my Spirit, and they shall prophesy” 

(Acts 2:17-18; Joel 2:28-29).

Anointed and appointed for missio communitas.

Every believer of Christ has been anointed and appointed by the Spirit of the living God for community mission—to weep, rejoice, breath, eat, sleep, and live among the people. God’s children are gospel-centered and Spirit-empowered. In agreement with Moses’ declaration, I wish that all believers were like Eldad and Medad, prophesying or speaking the very Word of God within their communities. And more than that—living as anointed and appointed Spirit-filled people. 

Didache: The Way of Life and The Way of Death

I have long been intrigued and captivated by the early church. What I mean by early church is the New Testament era and the first two centuries succeeding. I love the narrative of Acts and its apostolic association with “belonging to the Way” (Acts 9:2). I crave for their sacrifice, and for their disciple-making devotion. While I understand that the early was far from perfect and had vast dysfunction—they also possessed dedication, piety, and desire.

Because of my captivation, I find myself diving deeper into the depths of ecclesiastical disciple-making (See Church Planting by Making Disciple-Makers). My journey has currently positioned me within an early document known as the Didache. If you’re not familiar with the Didache (pronounced, Did-ah-key or Did­-ah-kay), it is not without its controversies, as it seems to have been lost for fifteen hundred years. 

As history notes, in 1873 a Greek Orthodox bishop named Philotheos Bryennios was in the library archives of the Holy Sepulchre in Jerusalem sifting through the early manuscripts.[1] Bryennios wasn’t exactly sure what he had discovered, as the Didache was “sandwiched between other early church documents;” namely The Epistle of Barnabas1 and 2 Clement, 12 letters of Ignatius, and several others.[2] While Bryennios’ contemporaries had common knowledge that Origin and Athanasius had referenced the Didache, many scholars believed that no extant manuscript existed—until Bryennios.

A Little More Background

By the early nineteenth century, the universal church was not monolithic regarding the dating of the Didache. While a small debate ensued regarding the text, some even considered it to be fraudulent. However, with ongoing German and French research, the discovery of the Dead Sea Scrolls at Qumran in 1945, and the critical work of Willy Rordorf, the dating of the Didache was credibly proposed as preceding the Gospel of Matthew.[3]

Nancy Pardee believed that the Didache’s early dating demonstrated an “important witness to the composition and development of the New Testament.”[4] She stated, “Such an early date and stature by themselves would make the Didache an important witness alongside the New Testament of the development of the early Church, but the additional fact that the text is of more utilitarian nature means that it does not merely supplement the biblical texts, but compliments them.”[5] Indeed, the Didache does compliment the synoptic Gospels. 

Breaking It Down

The Didache itself is only sixteen short and concise chapters (a quick 20 minute read), instructing in the ordinances of the church, prophets, apostles, bishops, and deacons within the church, and some brief eschatological views. I found the section on the Eucharist, “breaking the loaf,” to be incredibly illuminating and missional. With the disciple reciting back the words during the Lord’s Supper (I paraphrase):

“As the seed that produce the loaf is scattered over the mountains,

And then gathered in and became one,

So may your church be gathered together into your kingdom,

From the very ends of the earth.”[6]

The Didache is truly an amazing document, but it was never intended to be equated with Scripture, as it was a practical learning tool (orally taught) for new converts. Perhaps this is the reason for its disappearance? Yet, as someone that thrives to reach the world’s lostness, the Didache’s practical guidance regarding reproducible disciple-making is what I find the most intriguing. 

If the dating of scholars is true, as one reads the Didache, the Gospels are immediately apparent. As well, the writer of the Didache notably assumes the reader understands the Sabbath days, rejecting the Roman days of the week with “second” and “fifth days of the Sabbath” being set aside as fast days.[7] Most noteworthy is how the two ways of life are taught to a new convert; once learned, the “disciple-maker” baptizes the new convert, after a day or two of fasting. The reason I find this so noteworthy is its implication for rapid multiplication.

The Way of Life

The first several sections of the Didache are the two main aspects of the “teaching.” In perspective, we shouldn’t be surprised with the Way of Life and the Way of Death as central tenets, as a latter title for the Didache was “The Lord’s Teaching to the Nations through the Twelve Apostles.”[8] The Didache is missional, devotional, and multiplicative. Yet, within the two ways they provide a glimpse into an early devoted and dedicated community—devoted to holiness and dedicated to Christ and one another.

The Didache begins with the introduction consisting of the two ways (1:1) but immediately proceeds with the first four succinct chapters describing the Way of Life. As a believer, I instantly see the value of guiding of a new convert through these first thirty-seven “verses.” The Way of Life begins with the greatest commandment, “You shall love God who created you; second, your neighbor as yourself; all those things which you do not want done to you, you should not do to others” (1:2).[9]  

The abstention from “carnal desires” and how to practically treat others is resounding (1:4). Giving is not a motto for the Way of Life but emphasizes God’s generosity to the adherent (1:5). It is easy to see the Ten Commandments interwoven throughout the Way of Life (2:2–7), as well as humility, patience, justice, hard work, and respect for the image of God. The new convert is reminded not to neglect the “Lord’s commands, but to hold fast to what has been handed down to you” (4:13); the very nature of disciple-making! 

The Way of Death

Contrasting with the Way of Life, the Didache does not possess any gray area for the believer. You either walk in the Way of Life, or you’re cursed by wickedness—most notably, the Didache does not sugarcoat lasciviousness. Those who follow the Way of Death “do not know their Maker” (5:2). The warnings for the new converts, not to be led astray from the Way of Life, are foundational. 

One might assume that the Didache is merely a set of rules and regulations, a means of legalism, but to the contrary: 

“If you are able to bear the whole of the Lord’s yoke, 

you will be complete. 

However, if you are not able to bear that yoke,

then do what you can” (6:2).

In reflection, the Way of Death denotes the “old self” and the ways of the world, but as a student of the Bible, the Didache reads as a mixture between Jesus’ words and Pauls’ epistles. The Way of Death ends in chapter six and is much shorter than its counterpart, the Way of Life. The Way of Death is utilized as a practical guide of admonition, encouragement, and sanctity.

Conclusion

Spending the last several months researching the Didache has been more than rewarding; it’s been enlightening and informative to view an early community of steadfast believers. Without Scriptures, Paul’s epistles,[10] the Gospels, and Revelation, it is eye-opening that such a document could have existed and point to biblical values (i.e. Great Commission teaching). The Didache demonstrates that the early church was not merely concerned with “Jesus loves me this I know” and that’s enough, but with multiplication, perseverance, righteousness, and humility. 

            The remaining chapters of the Didache are no slouch, either. Understanding its views of baptism, the Holy Spirit, the Eucharist, church administrative structures, and end times may not be prescriptive or inspired, but they are revealing as to how the early ekklesia communities lived out the rhythms of life. Any time the modern church can utilize documents like the Didache, I believe it to be edifying. Again, while the Way of Life and Way of Death are not inerrant and inspired, they are definitely biblical—there’s no doubting their veritas


[1] O’Loughlin, Thomas. The Didache: A Window on the Earliest Christians (Baker: Grand Rapids, 2010), 4–5.

[2] Milovec, Aaron. The Didache: Faith, Hope, & Life of the Earliest Christian Communities, 50-70 C.E. (Newman Press: NY, 2003), 4.

[3] Ibid., xxxi.

[4] Wilhite, Shawn, J. The Didache: A Commentary (James Clarke & Co.: UK, 2020), 4. 

[5] Pardee, Nancy. Genre and Development of the Didache, 1.

[6] O’ Laughlin, Didache, 167.

[7] Didache, 8.1

[8] O’ Laughlin, 5.

[9] Ibid, 161.

[10] Even though there is ample evidence that Paul’s letters were circulated among the early churches, early dating of the Didache would predate the over a third of the New Testament, including the Gospels.

Urban Areas Are Dynamically Changing—And Why The Church Better Prepare Now

As someone who assesses cultural trends, demographics, and global movements, it is not easy in today’s shifting world as a visionary and trainer.

One of the hardest aspects for “early adopters” is translating what you see coming and then getting others to invest in that vision. For the most part, only a small percentage of people are early adopters of vision and even a smaller part are vision casters.

adoptioncurve1

The Reality of Inner City Churches

It’s amazing how we view the works of Schaeffer, Wagner, or McGavran with deep regard (at least some, do), yet when they were writing, the church didn’t seem to pay attention to them. But, their words have become somewhat prophetic as the church leads into the 21st century. We see before our eyes the proofs of global movements, urban areas, and immigration.

If you’re a church planter or pastor and haven’t heard the term diaspora, you will. If you want to know what is coming to urban churches then you need to become a student of diaspora movements (and immigration).

One of the major shifts in global population is the flowing dispersion of immigrant people groups. God is sovereignly moving people around the globe like never before. As a church planter to the military, I purposefully see the reaching, equipping, and sending as an identifiable diaspora-like movement.

If we couple the influx of hipster urbanites, gentrification, and urban renewal, it’s a massive powder keg awaiting implosion within inner-city churches.

Why?

Because most of our inner city and suburban older churches are not prepared for what is coming. The reality—these churches will die out. With the movement of refugees—either fleeing persecution or temporary visa status for work—they’re coming to cities all over the world.

What Immigration Tells Us

Western churches in urban areas will be forced to reach people of ethnicity. It’s not that urban churches haven’t always tried to reach ethnicities—but cities will be more ethnically and culturally diverse than ever. We should know that immigration to the United States is the only cause for population growth.[1]

And, where do most immigrant groups go? Cities.

Without immigrants (legal), the United States would not be growing in population—but plateauing or even declining. Just to clarify, if you’re linking immigration with the Hispanic culture, let me help you. Currently, Germany and Ireland are the top two countries with diaspora peoples coming to the U.S.—Mexico is third, but only by a small portion of one percent, compared to the United Kingdom (4th).[2]

How Does This Change Urban Evangelicalism?

Immigration and diaspora models play a major role in engaging urban areas with the Great Commission (Matt 28:18–20). As well, the combined hipster, gentrification, and urban renewal (for taxation) models will come into effect.

I’ve heard it said, “We need to stop mega-churches from “gobbling” up old city churches for satellite campuses because they know nothing about the people in the city” or “we already have ‘churches,’ they just need more people in them.”

Supposedly, as the theory goes, mega-churches and Anglo church planting in urban areas won’t work because both are viewed as outsiders looking in. The theory suggests that anglo planters and megachurch models do not understand an inner-city culture, and will not be able to engage the people.

This erroneous theory is caused by thinking Anglo church planters cannot reach African Americans, which are the prominent majority of the urban population.

This argument suggests that Anglo planters and mega-churches should solely invest in small “indigenous” churches, working with and alongside already existing minority inner churches—but not create new spaces of worship. While I may have agreed with this model ten years ago (for outreach purposes)—it’s as archaic as the tape cassette—well, maybe the CD.

Within the next five to ten years, domestic churches and church planters will be forced to reach across the cultural lines of socio-economic barriers, engage ethnic diversity evangelistically with E–2 to E–3 evangelism, and evaluate demographic and ethnic data. If a church doesn’t know who is in its neighborhood, it cannot reach it.

Ethnic Diversity

Research any recent urban demographic data and compare it to fifteen years ago. However, census.gov reports won’t provide a true picture—as many people groups within a city, either fail to report their true identity or will not report at all (mainly because of privacy, legal issues, or fear). Think about the major influx of Islam—in just fifteen years this people group has surpassed caucasian and evangelical reproduction.

Do you know how many mosques are now within your city?

While I devoutly pray that brothers and sisters in Christ would no longer view skin color, race, or religion as barriers—the fact is—immigration is a game-changer!

Even the inner-city African American culture will be melded into the many ethnic cultures already here and those arriving in the future. To reach an entire city the church must yield to a concerted effort.

Most cities are becoming more and more ethnically diverse: Indian, Asian, Middle Eastern, and European. To think that things are going to stay the same, especially in light of gentrification (even though I disagree with it, doesn’t mean it’s not happening), are antiquated and ignorant. Urban churches wishing to survive must engage foreign people groups.

The Good News

First, we have the ability to know, study, engage, meet, and communicate with every people group within our cities. Major mission organizations are working side-by-side in mapping the nations within cities. This information is available and can assist churches and church planters in engaging urban areas with the gospel.

Second, nationalities within city-limits sometimes have unreached people groups (UPGs) among them. Many of the refugees will one day desire to go back home—so, what better way to engage missions than to have UPGs return to “go and make disciples” in their own homeland.

Lastly, churches should be working together, collaboratively, as kingdom workers to reach every city with the gospel. However, this is going to take a multi-pronged approach. Existing mega-churches should find ways to purchase dying empty church sarcophaguses—keeping these “kingdom properties.”

Targeting areas of resurgent growth and ethnically diversified areas with house churches works well, too. Strengthening and revitalizing churches, which can be saved, and churches within lower socio-economic areas are a must.

As well, traditional style church planting (having a sending church) and more innovative church planting techniques (parachuting) must be implemented.

We’re all on the same team—let’s reach our cities and the peoples of the world.

[1] Steven A. Camarota, “Projecting Immigration’s Impact On the Size and Age Structure of the 21st Century American Population,” http://www.cis.org, December, 2012, accessed September 3, 2015, http://cis.org/projecting-immigrations-impact-on-the-size-and-age-structure-of-the-21st-century-american-population.

[2] Susanna Groves, “Http: //www.diasporaalliance.org,” http://www.diasporaalliance.org, March 13, 2015, accessed September 3, 2015, http://www.diasporaalliance.org/americas-largest-diaspora-populations/.

Returning for Care: A Small Church Dilemma

The conversation goes like this:

“Pastor, I need to speak with you a moment.” Of course—this is usually right before service.

“I’m just feeling like God is leading us to another church—something that offers much more.”

I’ve heard this “revelation” before, but I’ve come to an understanding. They’ll return at some point for pastoral care. That’s not an arrogant or boastful statement, but an observation made from time.

All the bells, but no whistles

I’ve seen church members go to larger congregations with thousands. They love the feel of vibrant worship, gads of opportunities for their children, and the overall mega-environment. 

Who can disagree—the church I pastor doesn’t have a coffee shop? 

Don’t get me wrong, I wish we did! And, I’m not a disgruntled small church pastor. I love Christ’s church—big or small. And some of my pastor friends of larger congregations get this—not everyone will want to “plug-in.” 

I think, for the most part, small church people move to large churches in search of the bells and whistles. However, they don’t understand the small group concepts of missional living. The result is they’re left with some bells, but no whistles. 

When major life tragedies occur—a death in the family, hospital visitation, prayer covering, spousal failure or infidelity, or a traumatic family addiction—there’s no pastoral care and support. There may be vibrant worship in the larger church they’re attending, but there’s no “perceived” fruitful care.

A bell and a pomegranate 

The priest would come before the Lord on behalf of the people—and upon the hem of his robe were “a golden bell and a pomegranate, a golden bell and a pomegranate” (Exodus 28:34). I’ve always thought this was a fascinating verse. 

I’ve often wondered, why a bell and a pomegranate? In my humble opinion, I believe there must be evidential worship and fruitful nourishment—both—not one, or the other. 

The emblematic bell and pomegranate—like modern day emojis—expressed to Israel how the Lord’s “kingdom of priests” were to serve. It is imperative for God’s people to have outwardly expressed lives of worship and nourishing soul care. 

When a believer leaves a small church for a much larger one—not understanding the missional DNA of small group—they may perceive that “pastoral care” will be like the small church. Hence, in due time, the believer will return to the small church for pastoral “pomegranate support.”

Can we be frank?

I don’t enjoy church bashing—that’s not me. Big church or small church—God should be glorified. But the reality and perceptions of pastoral care in the two entities are vastly different. The larger church pastor is more administrative than soul care. He may be available for tragedies, but rarely for visitation, counseling, or hospital care.

The larger the church, the more difficult it is to “tend the flock.” 

Regardless, I have witnessed believers return to the small church after age, sickness, or tragedy occurs—they’re seeking pastoral care that they presumed would be available. 

The only way for larger churches to provide the bells and pomegranates are communal groups. Yet, the majority of the transfer growth that “exoduses” the small church will not engage life groups. The statistic is true:  Only 20 percent of Christian adults are involved in any form of discipleship activity.[1]

However, I also fear that “transfer growth” Christians, pursuing larger churches, are more likely seeking to slip-in-and-out unnoticed and prefer it that way. Until calamity strikes. 

I don’t know of a formidable solution—maybe you have one?

Takeaways

But, here’s what I do know. When a member leaves for a larger church, the small church pastor feels neglected, hurt, and deserted. While they may understand that the person will eventually return for pastoral care—they feel used.

Perhaps those feelings are wrong? Perhaps. But pastors are people, too. They’re not immune to emotions. While the small church pastor struggles to get by on a “pint-sized” income with no benefits, they know in their heart that the deserting member is supporting another pastor.

Serving God is not about money, but there should be family and love. 


[1]David Kinnaman, “New Research On the State of Discipleship,” Barna Group, https://www.barna.org/research/leaders-pastors/research-release/new-research-state-of- descipleship#.VqDcJFJQmDU.

Millennials Need the Whole Story: Engaging Evangelism

Are Christians required to evangelize?

What would you say if I told you that about 50% of millennials would answer, “No”?

A recent Barna article validated that “Almost half of Millennials (47%) agree at least somewhat that it is wrong to share one’s personal beliefs with someone of a different faith in hopes that they will one day share the same faith.”[1] 

So, what’s the deal? How could a believer of the gospel, no matter the age, think sharing the story of God is “wrong”?

Well, I think I know why, and I’d like to help. 

The Blame Game

There’s a lot of murmuring about the millennial generation—some say they’re lazy, self-centered, and they’re an entitlement generation (i.e. everyone receives a participation trophy). 

Two of my children are millennials. They were part of the entitlement “project.” But I don’t place the blame on them. Honestly, I don’t think blame for anything is productive or problem-solving, unless used for solutions.

If the millennial generation is any of the aforementioned attributes, could it be because they were taught. What I mean is—who handed out those trophies? 

Likewise, when I read articles like Barna’s—articles about the Millennials and their faith—their lack of commitment—I ask again—who’s to blame? 

Was it the children that dragged themselves to baseball, soccer, and football on Sunday mornings? I think you see where I’m going with this?

I think millennials get blamed for a lot. But I know my own children—they don’t fit that description. They’re hardworking, driven, and committed to their faith. 

Maybe, just maybe, it’s our fault because we’ve taught them the wrong story?

The Western Story

The problem with much of Christianity is its draw into the Western story. Christianity has taken on the values and declared allegiance to its foreign neighbors of Western culture.

Greek tradition and philosophy have played a tremendous role throughout Western history. The current Western culture derived from a humanist ideology birthed during the Enlightenment—that human reason and intellect (what we call “science and fact”) are far superior than the Bible, which can only be believed by faith.

Newton employed mathematics in defining physics.[2]Eventually, the Western story developed into man as relatively good, implementing immense reason and intellect to overcome negativity, disease, and poverty. Man becomes capable of creating an eschatological (end times) utopia where everyone and every form of love is accepted (accept God’s story). 

Which leads us to one reasonwhy 47% Millennials believe it is wrong to share the gospel.

The Western story stands in great contrast from God’s story. Nevertheless, the Church marriedWestern humanism—refashioning the biblical metanarrative into short stories consisting of reasonings of literary genre, hermeneutical criticism, and theology.[3]

But God’s story cannot be reduced to theology—as the biblical story is a comprehensive story about what it means to be truly human. It’s about being human as God designed, as He places us in the midst of His story that finds “its center in Jesus Christ.”[4]

The hinge of Western culture finds its identity in human reason—Cogito, ergo sum— “I think, therefore I am.”[5]

God’s story is not Western, it is an account of all of cosmic history—of the entirety of creation, nations, peoples and the purposeful design of the Creator, Redeemer, Sustainer, and Judge of the entire universe.[6]

And the hinge of God’s story is the kingdom of God breaking through into God’s world. It is the birth, life, crucifixion, resurrection, ascension, and return of Jesus Christ.

God’s Story

If half of the Millennials think that sharing their Christian faith is wrong, it’s because they view Christianity as one ofmany religions—instead of the story. 

The comprehensive story of God is not man’s escape from this world, but God’s victory within it. All humans are parts of God’s story, awaiting God’s triumphant return to renew and restore all things as they were designed. 

As Newbigin elegantly writes, “Salvation means that man is released from bondage, and that the contradictions of which we have spoken are overcome…It means ‘wholeness.’ It means the healing of that which is wounded, the mending of that which is broken, the setting free of what is bound.”[7]

God’s story—is about cosmic restoration centered in the work of Jesus Christ. The kingdom of God broke into this world to renew creation—one person at a time, sharing God’s story, until the King returns. 

God’s story is not about the deliverance of man to escape the troubles of this world to enter into a heavenly paradise. God’s story is about what it truly means to be a person

“The Bible tells a story that isthestory, the story of which all of human nature is a part.”[8]

This means the Bible is not a book about condemnation—but God’s story. The Word of God is not telling the story about anotherreligion or faith, but how God has demonstrated great love and compassion to man. 

The Scriptures are not about evangelism, but “an appeal of personal love which seeks not to coerce submission but to evoke love.”[9]

The call of God— “Follow me” (Mk. 1:17) is a personal invitation from the brokenness of this world, to enter into God’s inviting and communal story of freedom, restoration, and Kingship.



[1]“Almost Half of Practicing Christian Millennials Say Evangelism Is Wrong,” Barna.com, Faith & Christianity, Feb. 5, 2019.  

[2]Lesslie Newbigin, Proper Confidence, 73. 

[3]Don’t get me wrong, literary genre, hermeneutics, and theology are a good thing, but if we’re too focused on criticisms and not the metanarrative, we miss the point. Michael Goheen, The Church and Its Vocation, 23.

[4]Newbigin, A Word in Season, 118.

[5]Rene Descartes.

[6]Goheen, 24.

[7]Newbigin, Sin and Salvation, 14.

[8]Newbigin, Open Secret, 82. 

[9]Newbigin, “The Bible and Our Contemporary Mission,” 16.

Are you using psychographics? No?!

You’ve never heard about psychographics?

Well, it’s not too late to learn—and you should.

Recently, I was having coffee (of course) with an experienced church planter/pastor—he’s a very respected friend. We were discussing the many models, programs, and classifications of planting and revitalizing churches. A great edifying conversation.

We briefly touched on the topic of how church planting gurus utilize demographic data for missional engagement but have no concept of psychographics.

What is psychographics? In a nutshell, psychographics is detailed qualitative consumer market information. It is the results, opinions, activities, and interests of specified demographics.

In layman’s terms, psychographics helps to know what people enjoy, are passionate about, participate in, and love—it’s basically an Instagram photo.

Let me give you two of the most important psychographic information tools.

Activities

A psychographic view provides the possible ways and means in which a church may reach a demographic. One such way is by examining the activities that people enjoy.

For instance, I have demographic information (true story) about the county and town where my church is located. I have spent six years in a revitalization, here. The demographics, from census.gov, illustrate that the town has grown faster than the county—but the African American population has grown by an astounding 120%, while the Caucasian population has decreased by over 7%. What does that tell me? It tells me a lot about the people group I am reaching.

However, what demographics do not tell me is how to reach the new African American members of the community—and what they value. This is where psychographics comes in handy. Psychographics will show me what activities my community is passionate about—the online gaming, crafts, fishing, fortnite (if you have to ask, forget it!), football, surfing, kayaking, sewing, bingo, etc.

Psychographics tells me how people spend their time, not merely their interests. It’s great to know the socio-economics of my community, but if I don’t know the psychographic activities then I don’t know the community.

Attitudes

This psychographic analysis is very insightful. I, not only, want to know about the community’s passion, but I want to know their attitudes towards those passions. How does my community feel about President Trump may not mean much to you, and you may not care, but if the community strongly despises the President—probably my first missional outreach should not involve a “Trump 2020” booth.

What does the community think about Christianity? Adoption? Sports salaries compared to teacher salaries? What do they think their greatest social need to be? Do they care about environmental protection, recycling, or clean water?

Knowing the attitudes of the people that you are reaching is a major bonus. This is nearly identical to the Apostle Paul walking through Athens, making the summation, “I perceive that in every way you are very religious. For as I passed along and observed the objects of your worship, I found also an altar with this inscription: ‘To the unknown god.’” (Acts 17:22–23). The people of Athens were passionate about their gods—Paul used their passions to reach them.

There are several other facets of psychographics that are very helpful, I listed the two that I enjoy researching. To me, activities and attitudes tell me how people “tick” and what motivates them. I’m going to provide some graphics below. Each of the graphics has a linked source—do yourself a favor and click on some of those links.