Is your church struggling? Is it plateauing? Is your church planting core team losing interest? Are you having difficulty in reaching the unreached?
Become a force seven multiplier—sounds awesome—doesn’t it? It’s reminiscent of one of my favorite movie titles, Force 10 from Navarone!
What’s a force seven multiplier?
Click. bait. We’ve all been hooked at some point, sorry. We read a sweet eye-candy infused headline and take the bait! For church planters and revitalizers, there are tons of baited hooks.
But, for the most part, many of the “hooks” are baited with buzzwords that appeal to emotion.
There’s something about catchwords that church planters love—and thrive on. They eat them up and spew them out like sunflower seeds. Missional, attractional, immersion, engagement, bi-vo, co-vo, relational, and so on… I even used them—I’m guilty.
At any church planting conference, these hipster slogans become incantations over coffee as lyrical prose.
Lately, I’ve been reading a lot about pipelines, champions, and co-vocational topics. Maybe you have, too? But, can we address the overall picture of why? Can we hit reset for a second?
The Truth about Gospel Engagement
As I stated, I’m guilty. In my last article, I wrote about the psychographic viewpoint and the fruitfulness of their examination (I’ll stick with my claim, too). Recently, I’ve been asked to speak at several small events. I met with planters and revitalizers—and listened to their heart.
Vocabulary is good. Humanity uses it to glorify God, build relationships, express emotions, feelings, opinions, and also to define specific contexts. So, hear me out, I’m not against all of the “hipster” terminology—it has purpose and can be edifying. I merely want to “lift some fog” and bring clarity to what we’re doing.
The truth about gospel engagement is derived from our captivation by God’s love, through Jesus Christ. Natural gospel conversations will occur when our hearts, minds, and souls are aligned with the first and greatest commandment—to love the Lord…
Sometimes we make things more difficult than they need to be. We seek out instantaneous low-hanging fruit. We try to mimic the Apostle Paul’s journey, utilize tested programs, or buy into the newest network.
Observation: I’ve never seen a garden grow overnight. That’s fairytale stuff. There’s always plotting, plowing, sowing, weeding, and then reaping. Only to do it all over again each year and each year the variables are different (sun, rain, clouds, temperature, soil).
Sometimes we get delusions of grandeur because we read a best-selling-megachurch guy’s book. We get depressed when we don’t see multiplicative fruit, immediately. We’ll say, “What and where did I do wrong?”
Our focus is wrong. We’re concentrated on tertiary concepts more than obedient disciple-making. And the cause is our reliance on self or man, more than Christ.
Community gospel engagement is not about an event, but Jesus. If we see the world through the lens of Christ, we will see humanity’s brokenness, lostness, addictions, and a sin-laden culture. When we look upon Christ, we will see our own sin, the great forgiveness granted to us, and our hearts will burn with passion.
None of us want to hear the words given to the church of Ephesus—you have lost your first love (Rev. 2:4). So, let’s just set aside some of the jargon for a second and be intentional and practical.
The Practical Side of Missional Engagement
I get it. Most church planters, and more revitalizers, are finding themselves in bi-vocational settings. I love much of what is being written about navigating these waters. Kudos to the “heroes” who devote time and energy to pour into others. We all know that it’s not easy juggling family, ministry, and diverse occupations—needless to say—remaining an obedient disciple-maker in the midst.
But the practical side of any gospel mission is the Holy Spirit’s sanctifying and sustaining power. Whether we are building relationships within our first, second, or third job, with our next-door neighbor, seeking the rhythms of the community, or strategizing to reach out to our children’s sports’ moms, our obedience comes from our intentionality. We must yield to the Spirit’s control.
The practical side of missional engagement is to realize why we’re on the mission in the first place. Rescue, redemption, reconciliation, renewal, and rejuvenation. We have been set apart for God’s use—sanctified—and for God’s mission—gospel proclamation.
The practical side is whether we’re bi-vocational, co-vocational, full-time, or volunteering—the Apostle Paul’s confession should rend our hearts, “But my life is worth nothing to me unless I use it for finishing the work assigned me by the Lord Jesus—the work of telling others the Good News about the wonderful grace of God” (Acts 20:24).
The practicality is finding the rhythmic natural gospel conversation—and that overflow from a rescued and redeemed heart.
Let’s not lose focus on what is most important. Strategies, programs, acronyms, catchphrases, and resources are all tools to assist in gospel proclamation—but our first love and primary focus must be the gospel.
You’ve never heard about psychographics?
Well, it’s not too late to learn—and you should.
Recently, I was having coffee (of course) with an experienced church planter/pastor—he’s a very respected friend. We were discussing the many models, programs, and classifications of planting and revitalizing churches. A great edifying conversation.
We briefly touched on the topic of how church planting gurus utilize demographic data for missional engagement but have no concept of psychographics.
What is psychographics? In a nutshell, psychographics is detailed qualitative consumer market information. It is the results, opinions, activities, and interests of specified demographics.
In layman’s terms, psychographics helps to know what people enjoy, are passionate about, participate in, and love—it’s basically an Instagram photo.
Let me give you two of the most important psychographic information tools.
A psychographic view provides the possible ways and means in which a church may reach a demographic. One such way is by examining the activities that people enjoy.
For instance, I have demographic information (true story) about the county and town where my church is located. I have spent six years in a revitalization, here. The demographics, from census.gov, illustrate that the town has grown faster than the county—but the African American population has grown by an astounding 120%, while the Caucasian population has decreased by over 7%. What does that tell me? It tells me a lot about the people group I am reaching.
However, what demographics do not tell me is how to reach the new African American members of the community—and what they value. This is where psychographics comes in handy. Psychographics will show me what activities my community is passionate about—the online gaming, crafts, fishing, fortnite (if you have to ask, forget it!), football, surfing, kayaking, sewing, bingo, etc.
Psychographics tells me how people spend their time, not merely their interests. It’s great to know the socio-economics of my community, but if I don’t know the psychographic activities then I don’t know the community.
This psychographic analysis is very insightful. I, not only, want to know about the community’s passion, but I want to know their attitudes towards those passions. How does my community feel about President Trump may not mean much to you, and you may not care, but if the community strongly despises the President—probably my first missional outreach should not involve a “Trump 2020” booth.
What does the community think about Christianity? Adoption? Sports salaries compared to teacher salaries? What do they think their greatest social need to be? Do they care about environmental protection, recycling, or clean water?
Knowing the attitudes of the people that you are reaching is a major bonus. This is nearly identical to the Apostle Paul walking through Athens, making the summation, “I perceive that in every way you are very religious. For as I passed along and observed the objects of your worship, I found also an altar with this inscription: ‘To the unknown god.’” (Acts 17:22–23). The people of Athens were passionate about their gods—Paul used their passions to reach them.
There are several other facets of psychographics that are very helpful, I listed the two that I enjoy researching. To me, activities and attitudes tell me how people “tick” and what motivates them. I’m going to provide some graphics below. Each of the graphics has a linked source—do yourself a favor and click on some of those links.
As far back as I can remember I have played team sports.
I was born with a competitive nature. I am the youngest of three boys. To survive, I was required to push harder and better. To be frank, I learned to loathe losing. But, I’m grateful that I was raised in an era when only winners received trophies.
While I surpassed many of my peers in natural ability, I hated to see them struggle. If my teammates didn’t produce—the team suffered. I quickly learned the effectiveness of teamwork.
Nearly every team sport has an individual that excels—but a team that wins utilizes a collective input and mutual investment.
The plurality of oneness
Surely, the phrase “plurality of oneness” seems like an oxymoron. And, sort of—it is. But within the realm of any fruitful organization should be a collaboration and unification of differing talents.
For example, the Apostle Paul manifested God’s design for the church—that there would be “apostles, prophets, evangelists, shepherds, and teachers” (Eph. 4:11). More than mere office titles, each of these five labels provides unique giftings and talents—for the whole.
The respective offices illustrate a plurality of oneness—teamwork.
Effective team building is not found in gathering similar talents, but diverse. As another example, think about football. Not everyone passes, or kicks, or runs, or blocks—yet each teammate’s unique skillset completes the whole.
Seeking diversity with clarity
Everyone knows that if you gather ten Baptists in a room, you’ll have ten opinions and a casserole. Yet, in all seriousness—team diversity is good—if done correctly.
In Paul’s “team-list” (above), while there is a uniqueness of talent, there is also a unified vision. When seeking team members, two essential foundations exist in building and developing a successful team.
We briefly examined the first—gathering a diversified group of people. Second, each of the team members must understand the organization’s vision. With vision, clarity comes succinct goal setting and completion.
When a diversified team collaborates with a unified vision then creativity, innovation, and goal setting help to reach specified key objectives. However, diversity without vision clarity is merely an opinionated fellowship.
Creating key objectives for specific results
Why have a team at all? What is the purpose of a team?
Normally, a team is created because it outshines the effectiveness of what one person can accomplish. Therefore, a team should exist to achieve strategic objectives with specified results.
Recently, I read John Doerr’s book, Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs.It seems that “OKRs” are the new buzzwords. OKRs are objectives and key results.
To maintain a unified vision within the diversified team, write down realistic and achievable goals. Concurrently, the team should also log a measurable means of identifying how each objective is met (i.e. how do we know when the objective is complete?).
But remember, having a diverse group helps achieve a unified vision by utilizing each person’s talents, but each team member may have differing methods of achieving a specific goal. The purpose of writing down the objectives and key results allows each team member to be invested in the process and know when/how to move forward.
Think of a young child singing their ABC’s. My youngest daughter used to skip over the letter N, singing, M.M.M.O.P.
Did she complete her objectives? Not really. First, she repeated “objective” M, three times. She also missed “objective” N, completely. And, in the grand scheme of things, failed to sing the alphabet—the entire reason for learning the song.
However, I loved to hear her sing. And, when she got it correct—ice cream was always a good reward.
Celebrate the small victories
Everyone likes to be edified. Too many times organizations do not celebrate the little wins of reaching key objectives. When visible results are measured and the steps to fulfilling the vision come to pass, it is important to recognize a job well-done.
This last point is not a team building feature, but it will solidify validity and provide encouragement. Collectively celebrating is something every team strives to witness.
Celebrate the small victories of the team.
Not long after arriving at my revitalization position, I envisioned the church distributing invite cards within their neighborhoods, workplaces, and communities. This seemed to be an easy, low stress, and high impact, approach to evangelism. In turn, the evangelism initiative would work as a cyclical driving force for outreach. The outcome was average, probably as good as expected. But I learned from it.
I’m not one of those people that believes that the church is either missionalor attractional—I believe it is both—and always has been. So, when conceiving the invite card engagement, it was to be more effective than mailers—a “no brainer.” But, there’s much more potential here—stick with me.
For 4–6 weeks, a deliberate church-wide initiative is set forth. The purpose is to garner support from every member to participate. The pastor expresses to the church the importance of total involvement in the new project.
The design is to invite as many people as possible (hopefully unchurched, unreached, nones and dones), with invitation cards. This event should be less stressful than walking door to door or street evangelism, seeking a high impact opportunity. The invitation cards should have the proper information regarding the church, website, address, times, and other essentials. Each member is expected to personally hand the cards out within their surroundings.
Now comes the fun part—if you like validation, team building, and leadership development. An outreach for the sake of outreach is still good works, and an outreach for Christ’s sake is edifying and glorifying to God—but what if we utilize and measure the initiative for greater purposes?
I learned something in my doctoral work—there should always be quantifiable or quantitative evidences. How do we know what we are doing is working? In this case, we could possibly count heads of new arrivals and/or, ask. But, for this article, we’d like to utilize the information from our initiative to create something greater within the church—leadership development and gift recognizability. How do we do this?
Every time a member arrives at the church building, they log in to an easily created program, which asks several questions: (1) How many cards did you hand out this week? (2) Where did you distribute the cards: a. neighborhood, b. workplace, c. community; (3) Have any of your invitees responded: a. small group, b. home Bible study, c. church Bible study, d. Worship service.
The questions are straight forward, they should take no less than two minutes to fill out. This also can be done by logging into a dedicated Facebook or website page. If your church has some tech savvy people, this initiative contains numerous possibilities.
The Key Results
Here’s the good stuff—utilizing the data. People have begun logging in and posting their results. We now have real identifiable and measurable information. We can see where the cards are going, who is taking them, how many each person gives out, and perhaps, what we’d like, the giftings of members.
Example: let’s say that our leadership is reading the church’s weekly data and notices that “Bob” has handed out a whopping 150 cards in one week! This sounds amazing—as a leader, he’s someone that I want to keep my on. Let’s also say that “Mary” has handed out 15, but 10 of the 15 are attending a Bible study in her home. Next comes “Kirby, Logan, Kim, Shania, Deb, and Tracey,” they all live within the same neighborhood. The leaders notice that none of this group’s cards have been distributed within their neighborhood, some were distributed at workplaces, and in the city, but none in their collective neighborhood.
How may leaders use this information?
Building A Leadership Pipeline
Noticing Bob’s amazing ability to hand out the invites, I want to reach out to him. It is highly likely that Bob has a gift for evangelism—at least we know that he’s not an introvert. Bob may be more comfortable in handing out cards than speaking, so it is vital that we encourage Bob and begin to edify his giftedness. We want to bring out what is already there. I would team Bob up with our evangelism and missions team, as well as, work one-on-one with Bob is disciple-making development.
For Mary, it seems that she has the gift of hospitality—she enjoys being with others. She’s invited people that she knows, or at least that she feels comfortable being around. According to the data, Mary has begun a home Bible study. Leaders should target this information to help advance Mary into a home group leader. It’s time to get Mary connected with the Life Groups leaders. While she may be intimidated by the idea at first, encouragement and cultivation will bring out her natural ability to facilitate, be hospitable, and organize.
Lastly, and these are only three examples, the last group of people may tell us that Kirby’s, et al., neighborhood may be an area of un-fallow ground (i.e. hard to reach). Leaders may gather these neighboring members to assist them in launching a church sponsored outreach (block parties, door to door, etc.). Bringing these members together and walking them through the stages of creation, organization, engagement, and implementation of neighborhood outreach will create future leaders when impacting other communities.
As you see, the church can utilize technology for the good and to help create a leadership pipeline. These are just a few examples; the ideas and implementations are almost endless.
Last week I attended and lead an equipping lab at the Exponential Conference in Orlando, Florida. The theme this year is Heromaker—based off of Dave Ferguson’s new book. At first glance one may assume that Hero-maker is only a marketing angle for book sales—to the contrary. A hero-maker is a multiplier, a reproducible disciple-maker, a mentor, coach, and/or a person who invests their time, resources, and life, to see others grow in Christian maturity. The leaders at the conference stressed that they were not the heroes, but hero-makers—desiring to see others become leaders in engaging and growing in the Christ-life.
But, let me clarify something I recently read—there’s a misconception regarding the definition of Hero-maker—as if the conference were promoting “superheroes” or creating prideful people—that’s far from the truth and even farther from what I experienced. I saw dedicated individuals humbly pouring out their time and life—selflessly. The main reason I wanted to write this article was to point out three things that I observed—and they’re all very encouraging.
Exponential was sold out—10,000 people jam-packed into the First Baptist Church of Orlando. There were numerous Spirit-filled speakers on the main stage, not to mention the numerous breakout equipping labs. One thing that I loved, I didn’t see dry ice vapor-clouds, hear thumping music, and bump into hipsters. I networked and met with a myriad of believers, differing denominational leaders, and church planters—each demonstrating a kingdom-minded attitude.
With nearly every person that I met, there was a sense of urgency in reaching the lostness of their communities—worldwide. With each story I heard, people pouring their hearts out about the lostness within their community and desiring to see their churches engage mission. There were seriously devoted believers seeking practical ways to reach the lost.
But, another beautiful aspect concerning a conference such as Exponential—it’s not merely North America, or a specific denomination—it’s global and multi-denominational; not to mention, multi-diverse, multi-ethnic, and multi-generational. Everyone is working together for the common goal of reaching the unreached—to engage lostness. This one thing gave me confidence in the universal Church.
So many times, we hear dismal numbers of failure, church decline, and the ever increasing amount of closed doors—but Exponential was different. It was a breath of fresh air—Spirit-filled air—breathed out through the lives of the many who attended.
My doctoral work was in reproducible disciple-making, explicitly for church planters to reach new converts. I studied and researched ecclesiastical history and what went wrong and what was done right. I studied and research many contemporary discipleship models. I studied and researched small groups, immersion groups, home groups, community groups, and all kinds of missional gatherings. I researched a few North American church planting organizations, too. I also studied and read nearly every book written in the last 100 years, pertaining to discipleship.
I mention that because I was excited to see what was happening at Exponential. While the organization that I’m the director, New Breed, plants churches via reproducible disciple-making, most do not—at least that was part of my doctoral findings. Needless to say, I was somewhat discouraged about the state of the current church—until I hit Exponential.
At the conference, there was a sincere ground swell of thousands of people and leaders dedicated to seeing things change—not for the sake of change, but to see Christ exalted and the church engaged in making disciple-makers. There were speakers who were championing the small church, movements, and innovation—all within the realm of re-discovering disciple-making.
While I wished that I could report everything was awesome and smelled like roses—that’s not altogether the truth. I was able to see one thing that I didn’t like—namely, empire building. There are some organizations which are not team players—they’re focused on their own agendas—but, be relieved, I want to help you navigate toward kingdom-minded opportunities.
If you’re like me—a networker, mobilizer, and catalyst type, who yearns to see people grow in Christ and communities reached—then your best opportunity to collaborate is with the smaller organizations. The larger ones may not give you the time of day, nor be invested in true collaboration. It is what it is.
However, I can’t speak for every large organization—but I can say that the smaller ones are hungry for working together, sharing secrets and models, and seeing Christ magnified at any expense—even if it means sharing inside information which may be utilized and adapted by another organization.
The fact is, the smaller organizations are not in it for money—or better stated—they don’t have an overhead to payout. Most of them have passionate volunteer staff—they have a vision they believe in and are committed to see God bring it to fruition. As I stated, I’m the Director of New Breed, but when I met with Patrick O’Connell from New Thing, he was as excited to connecting as I was—even though we both serve in like capacities. I saw this of enthusiasm time and time again.
The smaller organizations seem to be more kingdom-minded because they are collaborative—working with other believers to reach the ends of the earth. Needless to say, I met some fantastic people and would encourage you, if you’re seeking collaboration and encouragement—attend of the next upcoming Exponential conference (www.exponential.org).
I’ve always been cast into leadership positions. As a boy, I was chosen to be a captain in neighborhood games. As a teenager, it was organized sports in school. Leadership followed me into the Navy and then into the culinary arts field. I worked my way up: sous chef, head chef, executive chef, and then restaurant owner. Now, I’m a pastor and director of operations for a national church planting network.
William Shakespeare had it right, “Be not afraid of greatness: some are born great, some achieve greatness, and some have greatness thrust upon ’em.” I can relate—not in greatness, but having leadership cast upon me. As an entrepreneur, I was self-taught.
Here’s 7 things I wished someone told me about leadership.
- Time Is Not Money
Growing up where the city never sleeps or if you make it there, you’ll make it anywhere—the mantra is “time is money.” I quickly learned this was untrue. Time is a gift. I gained knowledge, studied people, cultivated relationships, and networked.
Occasionally in the restaurant business, time was my enemy. Or so I thought. If you believe time is money—time becomes an adversary. But you quickly learn: time cannot be defeated, only accepted and enjoyed. Rome wasn’t built in a day. You cannot accomplish everything today. Do what you can, with excellence, and leave the rest for another day. Stop living in bondage to time. No one gets out of life alive.
- Not Making a Decision is Making One
Oh, how I wished someone told me this. Procrastination is a decision. If you fail to be decisive in leadership and trust your intuition, a non-decision may be costly. True leaders take risks. Sometimes those risks may not work out, but it’s always better than procrastination. Why? Failure is a better teacher than success. Procrastination is laziness.
- Sometimes Biting Your Nose Off To Spite Your Face Is Good
I worked for a guy who fed me the tag line—don’t bite your nose off to spite your face—I wanted to fire a lazy cook. He made it clear: wait until the end of his shift.
While somewhat true, when things are not done with excellence, it’s time to pony up. It’s just for a season. A job done correctly is essential if your name is on it. Horrible service reflects horrible leadership. You’re not doing anyone a favor by rewarding a terrible work ethic with employment. If they won’t heed training, let them go. If not, it will come back to haunt you.
- Innovation Listens
Just because you’re a leader doesn’t mean that you have the best ideas. Listen to the people you hired—you hired them for a reason. They will respect you, if you do. Innovation can save time, vitality, and money. As well, a leader should never be intimidated by innovation.
- Leaders Must Continue Learning
Whatever leadership role you possess, people look to you for vision and guidance. Always keep your skills honed. If you don’t—people will go somewhere else. Continue to study in your field. Make sure that you know the new trends, statistics, methods, etc. Knowledgeable leaders produce knowledgeable people.
- A Nap Goes A Long Way
Fact: burnout occurs in leadership. I used to think the harder and longer I worked the more I could get done. Baloney. A tired body makes mistakes.
“Power naps can alleviate sleep deficits, boost brain improvements to creative problem solving, help verbal memory, along with perceptual, object, and statistical learning. [Naps] help us with math, logical reasoning, reaction times, and symbol recognition. Naps improve our mood, feelings of sleepiness, and fatigue. Napping is good for our heart, blood pressure, stress levels, and surprisingly, even weight management.” Leadership health is very important.
- Always Be Yourself
Stop trying to be someone else—it’s phony. If you do what you love, do it with passion and you’ll be a natural leader. Make your own decisions, prepare for failures, accept them, and move on. You don’t need to know everything. Be yourself.
 George Dvorsky, “The Science Behind Power Naps,” September 26, 2013, accessed February 19, 2016, http://io9.gizmodo.com/the-science-behind-power-naps-and-why-theyre-so-damne-1401366016.